One connected operation
Online orders share data with CRM, service, marketing and fulfilment - no re-keying, no mismatched stock.
What is Salesforce Commerce Cloud?
Commerce Cloud is Salesforce's e-commerce platform for selling online - to consumers (B2C) and to business buyers (B2B). Its defining advantage for SMEs is connection: because the storefront sits on the Salesforce platform, it shares data with your CRM, service, marketing and order management instead of being a standalone shop you have to reconcile by hand. An order placed online is the same record your sales, service and finance teams see.
Most SMEs that sell online run an e-commerce platform that is divorced from everything else. Stock levels do not match, customer service cannot see online orders, marketing runs on a separate list, and someone re-keys orders into the back office. Commerce Cloud removes those seams. The trade-off is that it is a serious platform, so the skill - and Hoshi's job - is implementing the right edition at a scale that suits an SME rather than over-engineering.
B2B and B2C selling look different, so Commerce Cloud handles them differently. The sections below cover each.
Skip the six-month rollout. Go live in weeks with a Jumpstart.
Jumpstarts are fixed-scope, fixed-price Salesforce packages we have pre-built for SMEs. We bring the configuration, automations, dashboards and training that usually take months of discovery, and tune the last mile to your business. You get a working org, your team trained, and a clear roadmap — without the open-ended day-rate bill.
See the packagesWhat Commerce Cloud does for your business
Self-service that frees your team
B2B buyers and B2C shoppers transact without manual handling.
Higher conversion
Personalisation, search and clean checkout lift sales.
A single customer view
Online and offline behaviour in one profile, so marketing and service are smarter.
Room to grow
Add channels and markets on a platform that scales with you.
Capabilities
B2B Commerce - selling to business buyers
B2B Commerce is built for the realities of trade selling: negotiated pricing, account-specific catalogues, large and repeat orders, and buyers who want to self-serve instead of phoning an order in.
Account-specific pricing and catalogues
Show each customer their negotiated prices and the products they are entitled to buy.
Fast reordering
Reorder from history, upload an order by SKU, and manage large carts built for volume.
Self-service accounts
Buyers place orders, check stock, view order history and download invoices without tying up your reps.
Approval workflows and roles
Support buyer hierarchies, spending limits and approval steps common in business purchasing.
Connected to Sales Cloud
Reps and self-service share the same accounts, catalogue and pricing.
This is a strong fit for distributors, wholesalers and manufacturers who want to give trade customers a modern self-service channel while keeping reps in the loop.
B2C Commerce - selling to consumers
B2C Commerce is built for direct-to-consumer selling: an engaging storefront, smooth checkout, and personalisation that lifts conversion.
Branded storefront
A fast, mobile-first shopping experience in your branding.
Merchandising and promotions
Manage product display, search, promotions and campaigns.
Personalisation
Product recommendations and tailored experiences, powered by your data (and Einstein where it fits).
Streamlined checkout
Reduce abandonment with a clean, trusted checkout flow.
Connected to marketing and service
Abandoned-cart journeys (Marketing Cloud) and order-aware support (Service Cloud) work out of the box.
This fits brands and retailers selling directly to consumers who want their store joined up with marketing, service and fulfilment.
How Hoshi implements Commerce Cloud
We start by confirming whether you need B2B, B2C or both, and which edition fits your volume and budget - over-buying here is a common and expensive mistake. We design the storefront around how your customers actually buy (trade reordering vs. consumer browsing), connect it to your catalogue, pricing, stock and order management, and join it up with CRM, marketing and service so it is one operation rather than a bolt-on.
We migrate products and customer data, test the full buy-to-fulfil flow, and launch in a controlled way. Delivery is fixed-scope, and we keep the build proportionate to an SME rather than enterprise-grade from day one.
Why Hoshi for Commerce Cloud
Right edition, right scale
We size B2B/B2C and editions to your real needs, avoiding costly over-engineering.
Connected, not bolted on
Built to share data with CRM, marketing, service and order management from the start.
Built around how customers buy
Trade reordering or consumer browsing, designed for conversion.
One partner end-to-end
From storefront to fulfilment, planned together.
Commerce Cloud - frequently asked questions
What is the difference between B2B and B2C Commerce on Salesforce?
B2B Commerce is built for business buyers - account-specific pricing, catalogues, bulk reordering and approval workflows. B2C Commerce is built for consumers - branded storefronts, merchandising, promotions and personalised checkout. Both run on Salesforce and can be combined.
Can I run both B2B and B2C from one platform?
Yes. Commerce Cloud supports both, sharing customer data and connecting to the rest of your Salesforce org. Hoshi will scope the right combination.
Will Commerce Cloud connect to my stock and orders?
Yes - that is a core benefit. Connected to Salesforce Order Management, the storefront shares inventory visibility and order data, so stock is accurate and orders flow straight to fulfilment.
Is Commerce Cloud affordable for an SME?
It can be, with the right edition and a proportionate build. The mistake is over-buying. Hoshi's role is to right-size the platform so you are not paying for enterprise scale you do not need.
Does it work with Marketing Cloud for things like abandoned carts?
Yes. Connected to Marketing Cloud, you can run abandoned-cart, welcome and win-back journeys driven by real store behaviour.
Sell online without creating another silo
Book a discovery call and we will scope the right Commerce Cloud setup - B2B, B2C or both - for your business and budget.
Book a discovery call →