Automated nurturing
Journeys that follow up with every lead consistently, without your team chasing manually.
What is Salesforce Marketing Cloud?
Marketing Cloud is Salesforce's platform for marketing automation - email, customer journeys, segmentation, landing pages and campaign tracking - designed to nurture prospects and customers over time and to do it at scale without manual effort. Crucially, it sits on the same platform as your CRM, so marketing and sales finally work from the same data instead of two disconnected lists.
There are two relevant flavours for SMEs. Marketing Cloud Account Engagement (formerly Pardot) is built for B2B lead nurturing and works hand-in-glove with Sales Cloud. Marketing Cloud Engagement is the broader, more powerful platform for higher-volume and B2C-style journeys across email, SMS and more. Part of Hoshi's job is making sure you adopt the right one - an SME does not need the heaviest tool to send a good campaign.
The problem Marketing Cloud solves is the disconnect most SMEs live with: leads come in, but follow-up is manual and inconsistent; newsletters go to everyone regardless of interest; and nobody can tie a closed deal back to the campaign that started it. Hoshi configures Marketing Cloud so prospects are nurtured automatically, messages are relevant, and sales sees which leads are actually engaged.
Skip the six-month rollout. Go live in weeks with a Jumpstart.
Jumpstarts are fixed-scope, fixed-price Salesforce packages we have pre-built for SMEs. We bring the configuration, automations, dashboards and training that usually take months of discovery, and tune the last mile to your business. You get a working org, your team trained, and a clear roadmap — without the open-ended day-rate bill.
See the packagesWhat Marketing Cloud does for your business
Relevant, segmented messaging
Send the right message to the right segment instead of one email to everyone.
Warmer leads for sales
Scoring and engagement data so sales spends time on prospects who are actually interested.
Campaigns you can measure
See which campaigns generate pipeline and revenue, not just opens and clicks.
One source of truth
Marketing and sales share the same CRM data, so handoffs are clean.
Capabilities
Key Marketing Cloud capabilities
Email marketing
Branded, responsive emails with templates, personalisation and A/B testing.
Customer journeys
Automated, multi-step journeys triggered by behaviour (downloaded a guide, abandoned a cart, became a customer) across email and other channels.
Segmentation
Build audiences from CRM and behavioural data so messaging is targeted.
Lead scoring and grading (B2B)
Score prospects by engagement and fit so sales prioritises correctly.
Landing pages and forms
Capture leads directly into the platform and into your CRM.
Campaign tracking and attribution
Connect marketing activity to opportunities and revenue in Salesforce.
Einstein AI (optional)
Send-time optimisation, engagement scoring and content suggestions where data supports it.
How Hoshi implements Marketing Cloud
We start by choosing the right edition for you - Account Engagement for B2B nurturing, or Marketing Cloud Engagement for higher-volume and B2C - so you are not over-buying. We connect it to your CRM, set up your core segments, and build a first set of journeys (typically a lead-nurture and a welcome flow) that deliver value immediately.
We design templates in your brand, configure scoring or engagement rules, and set up reporting that ties campaigns to pipeline. We train your marketers to run and adapt journeys themselves. Delivery is fast and fixed-scope, with room to expand the journey library over time.
Why Hoshi for Marketing Cloud
The right edition, not the biggest
We steer SMEs to Account Engagement or Engagement based on real need.
Connected to sales from the start
Built alongside Sales Cloud so leads and attribution flow both ways.
Journeys that ship, not slideware
You go live with working nurture flows, not just a configured tool.
Owned by your team
We train your marketers to build and adapt journeys themselves.
Marketing Cloud - frequently asked questions
What is the difference between Marketing Cloud Account Engagement (Pardot) and Marketing Cloud Engagement?
Account Engagement (formerly Pardot) is built for B2B lead nurturing and pairs tightly with Sales Cloud. Marketing Cloud Engagement is the broader, higher-volume platform suited to B2C and multi-channel journeys. Hoshi helps you pick the right one.
Is Marketing Cloud overkill for a small business?
Only if you buy the wrong edition. The right edition, configured simply, lets a small team punch well above its weight. That sizing decision is part of what Hoshi does.
Can it connect to our Sales Cloud?
Yes - that is a core advantage. Marketing and sales share the same CRM data, so leads, scoring and attribution flow between them.
What is a customer journey?
An automated sequence of messages triggered by a customer's behaviour or attributes - for example a welcome series, a lead-nurture track, or an abandoned-cart reminder. It runs without manual effort once built.
Can Marketing Cloud send SMS as well as email?
Marketing Cloud Engagement supports SMS and other channels alongside email. Account Engagement is email-focused for B2B nurturing.
Turn your contact list into pipeline
Book a discovery call and we will design a Marketing Cloud setup - and the first journeys - that fit your business and budget.
Book a discovery call →